Welcome to the Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

Episode 21 - Creating Valuable B2G Content for ABM with Aaron Heffron and Courtney Hastings

"We don't have unlimited resources and unlimited time, so I like to start by looking for commonalities because that's where you're going to get your biggest return."
— Aaron Heffron, Executive Vice President, Market Connections at GovExec

The Award-Winning Lay of the Brand Team


  • Edward Lin
  • Laura Kubitz
  • Colleen Shifflett


  • Melissa Chadwick
  • Michelle Schafer 
  • Keith Kiska

Host: Peter Jacobs

Production Team

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