Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
Our Latest Podcast: Episode 14
How to Market to CISOs with 7-Eleven & T.E.N.
Today’s CISOs have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone—let alone a vendor trying to sell them something—to grab their attention. To understand how B2B cybersecurity marketers can reach these elusive decision makers, we talked with Sujeet Bambawale, CISO of 7-Eleven and Marci McCarthy, CEO and President of Tech Exec Networks (T.E.N.). Read the blog or listen to learn:
The data behind what works (and doesn’t) when marketing to CISOs
Personal insights from an international brand’s CISO on how to influence security decision makers
How COVID-19 has changed the dynamics of outreach programs
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Marci McCarthy, CEO and President
Tech Exec Networks (T.E.N.)
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