Welcome to Lay of the Brand, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

Our Latest 2-Part Series

CMO Insights: Strategies for Getting Back to Business

Some key guest insights:

  • Be “boldly pragmatic” with content strategies and digital investments
  • Pivot to advisory and consultative roles to educate and inform customers
  • Show heart in an authentic way
  • Focus on sourcing databases for new leads from existing and prospective accounts
  • Increase data observation to drive content engagement

The Lay of the Brand Team

Host: Peter Jacobs

Production team:

  • Amee Bhavsar
  • Heather Hiban
  • Jessica Shapow 
  • Natalie Robertson
  • Alexis Loar


  • Angela Baldwin
  • Michelle Schafer 
  • Crystal O'Neill 
  • Melissa Chadwick
  • Keith Kiska

PHYSICAL

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Get the recaps and find out more about what Merritt Group can do for you at merrittgrp.com

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