Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

Expert insights from industry leaders

Our Latest Podcast: Episode 15

Do Newswires Have a Future?

News distribution has been an essential part of the PR and Marketing playbook for decades, but how does it fit in a world where journalism is so fragmented, between traditional news outlets, upstart news providers, and bloggers, social media influencers and independent journalists? 


Gregg Castano, CEO of News Direct, an upstart staffed by news wire industry veterans, discusses how newswires and content delivery continue to evolve and the ways PR and Marketing pros can take advantage of these changes.

Listen on your platform of choice

The Lay of the Brand Team

Host: Peter Jacobs

Production team:

  • Heather Hiban
  • Jessica Shapow 
  • Natalie Robertson
  • Alexis Loar


  • Michelle Schafer 
  • Mia Navarro
  • Melissa Chadwick
  • Keith Kiska

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