Welcome to the Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

Episode 18: Aligning Marketing and Sales for B2G ABM and DBM

When it comes to DBM, it actually follows the same approach, the same work [as ABM]—just that DBM has a shelf life rather than growing an account. 
—Anamika Gupta, director, head of customer marketing at Fujitsu America, Inc.

The Award-Winning Lay of the Brand Team


  • Edward Lin
  • Laura Kubitz
  • Colleen Shifflett


  • Melissa Chadwick
  • Michelle Schafer 
  • Keith Kiska

Host: Peter Jacobs

Production Team

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