Welcome to the Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

Episode 18: Aligning Marketing and Sales for B2G ABM and DBM

When it comes to DBM, it actually follows the same approach, the same work [as ABM]—just that DBM has a shelf life rather than growing an account. 
—Anamika Gupta, director, head of customer marketing at Fujitsu America, Inc.

The Award-Winning Lay of the Brand Team

Host: Peter Jacobs

Production team:

  • Heather Hiban
  • Natalie Stewart 
  • Edward Lin
  • Amee Bhavsar


  • Michelle Schafer 
  • Mia Navarro
  • Melissa Chadwick
  • Keith Kiska

Want to Learn More?

Have ideas for future episodes? Comments or suggestions? Contact our team at layofthebrand@merrittgrp.com

Contact Merritt Group at info@merrittgrp.com to learn how our experts can help build your business

Get the recaps and find out more about what Merritt Group can do for you at merrittgrp.com

Copyright 2021 © Merritt Group Lay of the Brand